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Hadassah Jacobs is a BioTech Innovator & CEO, Entrepreneur, Startup Strategist, and Author.
Validate Before You Build: A Simple Strategy to Turn Ideas into Reality
May 05, 2025
by Hadassah Jacobs
We’ve all had that moment — the flash of a brilliant idea that feels like it could change everything.
But before you invest time, money, and energy into building it out, you need to validate it.
Validation isn’t about doubting your idea.
It’s about making sure your idea solves a real problem for real people — and that they’re willing to pay for it.
Here’s a simple strategy we use and share with our clients:
1. Define the Problem
Start by clearly identifying the problem your idea solves.
If you can’t describe it in one or two sentences, it’s time to refine it.
💬 Example:
"AgroDefend was created to solve a real problem — protecting the brain and body against environmental toxins, especially pesticides."
2. Find 5–10 Target Customers
These can be people in your network, niche communities, or even cold outreach.
The goal is to talk directly to people who might need what you're building.
Tip: Don’t ask if they like your idea. Ask if they would pay for it.
3. Pre-Sell It
Before building the final product, offer a pre-sale or founding-member opportunity.
Even a simple offer like:
"We’re launching [product/service] — if you want in at a special early rate, here’s where to reserve."
3 sales is often the magic number.
If you can get 3 people to commit — even when your product or service isn't fully built — you have real market validation.
This is the approach Noah Kagan popularized in Million Dollar Weekend, and it’s a principle we practice at Hadassah Jacobs, too.
Before we officially manufactured AgroDefend™, we sold small batches to test the market.
That early validation gave us the confidence to invest in a full-scale launch.
4. Refine Based on Feedback
Once you get your first customers, ask for honest feedback.
Refine your offer based on what people actually want, not what you think they want.
✅ Key Takeaway:
The fastest way to turn an idea into a real business is to validate it early — not after you’ve spent months or thousands of dollars building.
Stay tuned:
In our next post, we’ll break down how to create your first offer even if you don’t have a product yet.
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